Eric Gruboy

Eric Gruboy is the SEO and AI Search Optimization Manager at Big Think Capital, where he leads the strategy and execution behind the company’s organic visibility across search engines and emerging AI-driven discovery platforms. In his role, Eric focuses on improving how Big Think Capital is found, understood, and trusted online by optimizing technical performance, site architecture, content strategy, and backlink development to support sustainable growth. He works closely with marketing teams and internal stakeholders to prioritize initiatives that increase qualified traffic, strengthen brand authority, and improve conversion paths across key service and campaign pages.

With eight years of experience in search engine optimization, branding, design, and website development, Eric brings a well-rounded digital marketing background that blends technical expertise with creative strategy. He has hands-on experience building scalable SEO systems for keyword research, internal linking, content production, and performance measurement. Eric is especially focused on the evolution of search, helping brands adapt to developments such as AI Overviews, conversational search, and answer-driven results through structured content, entity-based optimization, and comprehensive topical coverage.

A graduate of Baruch College, Eric was born and raised in Staten Island and currently lives in North Jersey. He enjoys the balance between the creative and analytical sides of marketing and is passionate about combining strategy, design, and data to build strong digital experiences that drive measurable results